Kendrick Lamar Hoodie XL Jerzees HiiiPoWeR TDE 50/50 RARE Hiii Power Excellent

In an interview, Lamar claims that although it originated in Los Angeles, "HiiiPoWeR" is now "spreading like wildfire.". Lamar continues, to explain that the three 'i's in the word "HiiiPoWeR" stand for heart, honor and respect—the three main things that people should have and live by.